Empower your Product teams to deliver the value that
serves your business at the speed of AI.
Field notes from the front line of AI-first product coaching — observations from the field, transformations in progress, and the frameworks I install in scale-up teams.
All insightsA review by 24 researchers shows every leap in working AI systems came from what was moved out of the model: memory, skills, protocols. What that means for your company.
ReadYour competitors run the exact same model as you. What will make the difference: the harness you build around it — your context, your skills, your tools, your guardrails, your gates.
ReadJulien's coaching was greatly appreciated by the whole team and myself. His intervention allowed the team to better anchor and use the product methods and thus regain alignment.Sarah Goismier — Lead PM at Evaneos
Whether you're hiring your first PM or rebuilding a product organisation that under-delivers: I design the department around your value path — roles, rituals, decision gates, and the operating model that connects insight to revenue. As interim CPO or alongside your leadership team.
Learn moreYour teams learn by doing. I coach PMs, designers and engineers through your real initiatives, one step of the cycle at a time — Qualify > Frame > Define > Deliver > Enable > Learn — until best practices are anchored, codified, and your teams' work becomes comparable and predictable.
Learn moreYour AI won't differentiate you from your competitors — they run the exact same model. What will: the harness you build around it. I encode your context, your skills, your guardrails and your gates, so your AI works from your strategy rather than just your questions — and individual productivity gains compound into value, from insight to revenue.
Learn moreWith kindness and tenacity, Julien brought rigor to our Product practice. Thanks to him, we are now better equipped to work efficiently and productively.Thomas Mur — Full-stack developer at Prestashop
20+ years in B2B software. First as co-founder of two startups, both leading to acquisitions. Then as Director of Product teams and interim CPO across EU and US markets. Today I help startups and scale-ups tackle their value-creation and AI-adoption challenges — most recently as Operating Partner for Bpifrance portfolio companies.
Selected by SVPG for direct coaching from Marty Cagan (eBay, Netscape, HP alumni, bestselling author), and a founding member of a hand-picked community of European Product coaches.
HEC LaunchPad coach (2022, 2021). Showpad LaunchPad (2018 — Most impacting feature). SAM Excellence Awards finalist and multiple wins (2015, 2016 — Transformation, Business Impact and other categories).
Some of the startups, scale-ups and high-growth companies in Europe and beyond that trusted me.
Julien really brought together the product vision and potential through critical thinking, collaboration and persistence.Sumeet Ganju — VP Product at Showpad
Follow along for the methodology in practice — and how AI is rewriting the way teams work in 2026.