How we
get you fixed

A methodology tailored to your organisation, taught to your team and operated by AI, — so the change holds after I leave. Here's exactly how it works.

Who's
doing this

Background

20+ years in Product Management. Co-founded two startups (both acquired). Led product teams in startups and scale-ups internationally. Operating Partner at BPI — one of the largest funds in the world by transaction count.

Silicon Valley Product Group

Selected by SVPG for direct coaching from Marty Cagan (eBay, Netscape, HP alumni, bestselling author). Founding member of a hand-picked community of European Product coaches.

Awards

HEC LaunchPad coach (2022, 2021). Showpad LaunchPad (2018 — Most impacting feature). SAM Excellence Awards finalist and multiple wins (2015–2016 — Transformation & Business Impact and other categories).

How it works

Four components, in this order — because each builds on the previous.

01

Assessment

Interviews, team shadowing, operational observation.

Deliverables: a Coaching plan and a proposed structure for the AI OS v0 — tailored to the collaboration pains breaking your organisation right now.

02

The AI Operating System

The methodology made tangible — codified as a versioned library of markdown files for your AI (Skills for Claude), ready for your teams to operate against.

It defines how problems get framed, how solutions get validated, how initiatives get prioritised, and how Product talks to the rest of the company. Cross-functional from day one — Marketing and Sales installed alongside Product. No new SaaS.

What the AI Operating System does day-to-day

Records decisions, hypotheses, research, insights and impact metrics — as the work happens.
Drafts deliverables for human approval — initiative canvases, PRDs, user story maps, release notes, marketing one-pagers, sales narratives.
Installs one source of truth with stakeholder-specific deliverables and automatically generates the problem-solution-benefit(s) relationship that makes a feature marketable and salable.
Guides teams to the best and fastest possible reasoning — flagging solution-first thinking, missing validation, broken rituals.
Onboards new hires faster by giving them a readable history of the organisation's decisions and clear guidelines to work against.
Generate your most powerful vision ever, anchored in the reality of your delivery and nurture by clean records of a codified collaboration.

Currently optimised for Claude.

The system is built around Anthropic's Claude model family. If your organisation already uses Claude, there's no new subscription. If not, Claude is the one piece of new tooling you'll adopt. Support for other providers will follow as demand emerges.

03

Foundational coaching

Principles, methods and rituals taught directly to the team — and installed into how Product, Design, Engineering, Marketing and Sales work together day-to-day.

The team learns to operate the AI Operating System, and the rituals run on it.

Principles coached

Problem before solution. Teams learn to frame and validate a problem before any solution work begins.
Culture of insights. Qualitative and quantitative insight precedes every prioritisation decision.
Impact & success. Every initiative starts with: what is the impact on our business? And what does success look like?
Trust & commitment. Commitment levels tied directly to confidence — not to external pressure.
Triad collaboration. PMs own viability risk. Designers own usability risk. Engineers own feasibility risk.
Granularity. Smallest problem, smallest functional unit of value. Ship faster, see results sooner.

Rituals installed

Bi-weekly sprint defence. Commitment, risk surfacing, retrospection.
Monthly roadmap review. Priorities, commitment levels, leadership alignment.
PM / CSM bi-weekly. Client feedback loop, evolution request pipeline.
Triad sessions. Problem framing, prototyping, solution co-ownership.
Quarterly prioritisation cycle. OKRs, Hard / Soft / Not-yet committed, squad-level ownership.
Bi-weekly agile re-prioritisation. Evolution request assessment, squad-level ownership.

04

Performance coaching

Day-to-day follow-up with the team and continuous fine-tuning of the AI Operating System — making sure the system delivers the intended benefits as the team adopts it.

The methodology evolves with use. By the end, the teams are autonomous and own the principles, the rituals and the system.

What changes —
problem by problem

Teams ship value, not just features

Every initiative is filtered by the value question — is this delivering value for our users and the business? — before resources commit. Insight is the first gate and solutions are tied to impact and success metrics, enabling clear ROI calculations.

Product, Marketing and Sales speak the same language

Marketing and Sales installed into the same source of truth. AI re-shapes work-in-progress into the form each team needs, as the work happens.

Your AI investment compounds

AI usage coherent across squads and disciplines, codified in a single methodology giving your organisation memory and a new competitive advantage.

Credible roadmaps and a powerful vision

Documented work, captured insights, ICP definitions and market research live in one source of truth — kept current by AI. Roadmaps and vision are anchored in your real history.

Get in touch